Your Friday, dressed.
Dresses for date nights, birthday dinners, brunch and every "wait, where are we going?". A new drop lands every Friday at 7 PM.
The Last Call Halter
Liquid wine satin, a high halter neck and a bias cut that moves when you do. Made for the last booking of the night.
What's the plan tonight?
The whole collection
7 dresses, made in limited runs. When a size is gone, it's gone.
Never guess your size again.
Tell us what you usually wear and how you like it to sit. We'll tell you which size to pick in each silhouette.
Pick your mood
Seen out on a Friday
Tag us in your fit-check to get featured here and on our page.
Small runs, proper finishing
We started FridayNight for the nights you dress up for: the birthday dinner, the roka afterparty, the first night out in months. Ten dresses, made properly, in sizes that fit real bodies.
The group chat approves
Wore it to my sister's roka afterparty. Four people asked where it's from.
The gingham is so much prettier in person. The lining means no slip needed.
Arrived in 3 days with COD. Exchanged L for M with zero drama.
Questions, answered
Is cash on delivery available?
Yes, on every pincode we deliver to. Pay by UPI instead and you save ₹100 on the order.
How do I pick the right size?
Use the fit finder or the size guide on each dress. Every product page shows the model's height and the size she wears.
When do new drops go live?
Every Friday at 7 PM IST. Join the Friday text on WhatsApp to get the link ten minutes early.
What if it doesn't fit?
Request a size exchange or return within 7 days of delivery. We pick it up from your door.
How long does delivery take?
2–3 days in metros, 4–6 days everywhere else. Enter your pincode on any dress for an exact date.
Get the Friday text.
One message a week: the new drop, ten minutes before everyone else. No spam.











